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ASICS TIGER / Part I
Yellow sneakers take the story from a quiet interior into the street. The first chapter of the independent series.
Watch on InstagramDEDTOTO / Selected films
WORK.
Stories where mood speaks first. Personal films, city observations and experiments in advertising.
01 / DEDTOTO
ASICS TIGER / Advertising Through Story
Five standalone chapters connected by ASICS Tiger sneakers and a cinematic mood. Inspiration from the films of Quentin Tarantino and Takeshi Kitano takes shape as a visual language of my own. I’m drawn to advertising that reveals a product through character, atmosphere and story. The viewer feels the moment first, then notices the brand.
An independent creative project. An unofficial advertising series.
02
ASICS TIGER / Part II
A black car, exchanged glances and small gestures. Character emerges in the details of the second chapter.
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03
ASICS TIGER / Part III
A patterned outfit, a confident gesture and shelves filled with sneakers. The third chapter puts personality at the centre.
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04
ASICS TIGER / Part IV
A walk between warehouse shelves, a patterned jacket and amber glasses. The fourth chapter begins with a presence that fills the frame.
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05
ASICS TIGER / Part V
Close portraits and glances behind dark glasses set the tone for the fifth chapter. The story begins with its characters.
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01
At the Crossroads
Daylight, crowded crossings and signs stacked above the street. The city keeps moving, one ordinary moment at a time.
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Memories of Summer
Japan in everyday moments: light, air, the movement of the streets and brief pauses in between. This collection draws on the look and feel of the Shōwa era, the texture of film and Japanese cinema of the 1970s and 1980s. Ordinary life becomes poetic when you look a little closer.
02
City, Spring into Summer
Blossoming branches frame the everyday movement of the city. A light-filled passage from spring towards summer.
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03
Days by the Railway
A green train crosses the frame; a cyclist passes through the daylight. Small journeys trace the rhythm of the streets.
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04
A Slower Route
A riverside path, blue railings and a bicycle passing by. An ordinary walk leaves room for the air and light around it.
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05
Pink Light
Cherry blossoms hang above quiet streets washed in pastel colour. A gentle study of spring light and passing figures.
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06
Under an Open Sky
Green grass, a bright sky and a figure in school uniform. An open, unhurried moment between everyday scenes.
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07
Between Day and Night
Passing figures, a low sun and the glow of a vending machine. The city changes its light without breaking its rhythm.
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08
Pauses in the Street
A moment outside a small restaurant, pedestrians crossing and light falling on station steps. Everyday scenes meet in brief pauses.
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09
Tokyo: The Night Side
Illuminated signs and people moving between small restaurants. Night brings another texture to familiar streets.
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10
Summer by the Sea
Blue water, a small harbour and people along the shore. A summer portrait of life moving at the sea’s pace.
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01
Daylight Scene
A shirt and tie, narrow streets and a busy crossing. A daytime city portrait with the character of gangster cinema.
Watch on Instagram03 / DEDTOTO
Tokyo’s Own Rhythm
Contemporary Tokyo with the mood of city films from the 1980s and 1990s. The energy of the streets meets charismatic characters, and a walk becomes a small cinematic story. Here, the city gives everything its character.
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Night Scene
Dark silhouettes move through crossings and neon-lit streets. The city’s night side takes on a cinematic edge.
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03
The City in Passing
A walk past market stalls gives way to a crowded railway platform. Faces and passing places carry the city’s everyday rhythm.
Watch on Instagram04 / DEDTOTO
After Work
An ordinary office worker spends an evening at an izakaya, gradually drifting into his own daydreams. There, everything missing from everyday life becomes possible. A story of desire and imagination with an unexpected ending.
One of my personal favourites
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After Work
Warm izakaya light, dinner and conversation at the end of the day. An opening glimpse that leaves the rest of the story for Instagram.
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01
NOTHING / A Personal Perspective
Blue evening light, a silhouette by the window and headphones on a table. An independent, unofficial advertising concept for Nothing.
Watch on Instagram05 / DEDTOTO
NOTHING / A Personal Perspective
A personal vision for a Nothing headphone commercial. An experiment in how a product’s visual identity can shape the mood of an entire campaign.
An independent, unofficial advertising conceptThe story continues on Instagram
More films, new series and everyday observations
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